>>> A Special Report For Parents · May 2026 · 19-Minute Briefing <<<
"Degrees Don't Guarantee Success In 2026.
what smart Families are doing Instead…"
by Ben Richardson | Not Normal Academy
What Is Not Normal Academy?
Not Normal is an academy that is structured as a business incubator for young adults.
What Do The Kids Learn inside of Not Normal?
Students develop skills that are highly valuable, permanent, and portable across location and time.
It is more critical than ever to focus on skills and how they apply to the real world than ever before.
Student acquire these highly valuable skills guided by timeless principles, unstoppable mindsets, and an invaluable network of peers and mentors.
How To Make Their First Money
Get the job or sell the products to make their first dollar or first $10,000
Identify Valuable Skills they already have
Gain or Improve those skill people will pay for
Understand Product vs Service business
How To Set Up A Their Own Business
Learn how to set up a company
Learn how to create business without having to create their own product immediately.
How to create their own affiliate business
How affiliate marketing skills can feed them for life
How to create a storefront like stan, shopify, or others
How to take payments
How to fulfill services
How to communicate with customers
Basics of business accounting
Use AI to Produce and Amplify
Will learn how to be the conductor/meastro of technology
Learn to use AI to Amplify Their Work
Learn to create using Claude, Gemini, Lovable, others etc.
Learn how to use to produce writing: Claude
Learn how to produce visual assets: Seed dance, Canva, Kling, etc
Learn how to produce presentations webpages. etc. Gamma or others.
How to vibe code their ideas into life.
Develop Independence
Learn and develop powerful routines
Learn to utilize a calendar
Plan a solo trip
Plan their learning and publishing schedules
Build A Network and Community
They will join a positive community of ambitious peers and mentors
They will meet up 1-2 times a year for live events
Learn to participate and contribute to a group through weekly interactions.
How To Invest
Schools of Economic thought from Von Mises to Keynes.
Sound Money vs. Fiat Currency
Investing vs. Speculation vs. Trading
Learn the Concept of Value Investing i.e. Benjamin Graham
Markets and Market Psychology
History of Manias like the Tulip Bubble
Power of Compounding
Set up paper-trading account, if desired.
Master Communication
Will learn to write clearly and present their ideas
Will learn about their unique communication styles and how to use it effectively
Will practice presenting in groups through content sharing
Will learn to communicate to an audience using persuasion and leadership
Learn CRM tools like GoHighLevel or others
The Power Of Marketing
Social Marketing tools like IG, Meta, X, TikTok, others
Learn email marketing
Learn to Publish regularly to promote their ideas
Learn about supply and demand
Introductory Sales Concepts
Accumulation of permanent skill sets
How to generate attention and publicity
Logic & Critical Thinking
Learn To Identify Common Logical Fallacies
How and Why To Reason From First Principles rather than by analogy
Logical Reasoning: Deductive, Inductive, Metaphoric, and Inference
How To Use The 5 Types of Leverage
Media
Labor
Capital
Code
AI
Tech and Real World Skills
They will experience how to change a tire, jump a car, tow a car safely.
They will learn useful knots
They will learn to get their hands dirty at live events
Also learn the latest AI tools so they can promote and publish their ideas and products.
Build A Following
Create Their own Substack or Beehiiv account.
Build an online presence.
Choose an owned media platform to build on
Create an email list
Generate first 100 followers
Understand how much this group of followers can help you for years into the future.
A Powerful Self Image and Confidence
Identify their core values
Understand what makes them unique
Get mini courses on how to see themselves powerfully
Learn basics of brain chemicals like Dopamine.
Do a digital detox 1X per year
The 6 P's Of Creating Value
(Making Money)
From Planning to Profit and everything in between.
How to Create Value
How they can be in charge of their future
Financial Literacy
How to create and read financial statements
Assets vs Liabilities
How to financially evaluate a company
How Create Pro Formas
How to create personal financial plans
How It Is Structured?
Quarterly Missions, Monthly Themes, Weekly Accountability, Daily and Weekly Mentorship, Daily Work, and Daily Support.
Each Student has a clear road map to follow that aligns their interests with the required skill aquisition.
Parent Testimonials
"This presentation really helped me understand why my highly intelligent son was struggling. He's back on track now though!. I love reading what he publishes every week and seeing what he is building and learning about everyday."
"I finally learned why my entrepreneurial son was not fitting into the conventional system. He has found his footing and is excited to be building his first business and now even loves to read."
"Not Normal Academy has been an answer to prayer. My son is excited, he has direction, he is motivated, and we are talking again."
Student Testimonials
"This has shown me what is possible for me both personally and professionally. I've learned so much about branding, marketing, and ecomm, etc. They have motivated me to go after my dreams with even more clarity and energy. See you all at the top!"
"It's remarkable. Before Not Normal Academy, I was scared to try...scared to fail. Not Normal has opened my eyes to what is possible for me. I now know I'm capable of doing anything I decide to do. That was a big change for me. I'm already starting my first business (and will replace my current job income soon), and we are only a couple of months in."
"The structure of Not Normal really helped me. Before joining the Academy I was unmotivated. I now feel motivated and have accountability. I now just get started on my goals. I've almost been hired at a new marketing job. Its really amazing to have this group to support me."
"Not Normal Academy has given me direction and clarity and I'm excited to go after my goals everyday."
"I finally have clarity and a direction to focus on. I know where to put my energy and time now! I've made more progress in two months than the previous two years before."
"This really helped me to see things differently. Before I was really doubtful about my potential and what I would be capable to do or to achieve. But now i have more clarity around what i’m capable of and how to start following my dreams. 100% recommend!"
On This Assessment Call You'll Learn:
If your son/daughter is a good fit for The Not Normal Academy
14 "SAFE" Careers your kid should avoid at all costs
The #1 mistake 90% of parents are making right now and how to avoid it.
Why your son feels stuck or unmotivated...and how to fix it.
Why the "safe" advice is now the most dangerous...and what to do about it.
How young men can earn their first sale in just 90 days or less.
The 3 skills every young person needs to succeed now.
Common FAQs:
How much time will this take for me as the parent?
How much time will it take for my son each week?
Can he fit in into his current schedule?
What are the Not Normal values we help kids develop?
Does it work for young women also? (yes, lot's of young women thriving with this program too).
What is the ideal student for the Not Normal Protocol?
It's Not A Kid Problem...
It's A System Problem
The old systems
they're forced to chose from
aren’t working.
Young people can feel it.
Book An Assessment
Discover The #1 System
Smart Entrepreneurial Parents Are Using To Launch Young Men in 2026
Ben Richardson | founder, Not Normal Academy
N O T N O R M A L
By Design. Built For Life.
NTNRML and Not Normal are registered trademarks of NTNRML International, LLC
copyright 2026. all rights reserved.